Our Approach: We design product brands through clear thinking and strong ideas that boldly work on shelf.
Ceremony works closely with founders to understand their product, audience, opportunities and ambitions before translating those insights into distinctive brand identities and packaging systems.
Philosophy
Products rarely sit alone on a shelf.
They compete with dozens of alternatives for a customer’s attention — often in a fraction of a second.
Good design doesn’t simply decorate packaging. It helps brands stand out, communicate clearly and earn their place in the basket.
3 Brand System
Once a direction is chosen, the identity expands into a flexible system including:
Typography
Colour palette
Graphic language
Supporting brand assets
1 Strategy & Investigation
A focused strategy workshop exploring:
Brand goals
Audience
Product positioning
Competitive landscape
4 Brand Rollout
The brand is applied across its ecosystem including:
Packaging ranges
Website
Launch Materials
Brand Guidelines
Our Process
Projects are typically delivered in focused 3 – 5+ week design sprints depending on the scope of the project.
1 Strategy & Investigation
A focused strategy workshop exploring:
Brand goals
Audience
Product positioning
Competitive landscape
2 Direction & Concept
Brand and packaging concepts are developed.
Packaging often becomes the starting point because it is the primary point of interaction on shelf.
3 Brand System
Once a direction is chosen, the identity expands into a flexible system including:
Typography
Colour palette
Graphic language
Supporting brand assets
4 Brand Rollout
The brand is applied across its ecosystem typically including:
Packaging ranges
Website
Launch materials
Brand guidelines
2 Direction & Concept
Brand and packaging concepts are developed.
Packaging often becomes the starting point because it is the primary point of interaction on shelf.