About: Ceremony is an independent brand and packaging studio specialising in food and beverage brands.

Based in New Zealand, we work with founders and growing companies to create distinctive brand identities and packaging systems that help products stand out and compete on shelf.

MAKE IT BOLD. MAKE IT BRAVE.

MAKE IT BOLD. MAKE IT BRAVE.

A Perspective


Products rarely compete in isolation.

They compete in crowded shelves, busy fridges and fast-moving retail environments where customers make decisions quickly.

Design thinking, brand and packaging design help products attract attention, communicate value and create a positive emotional response — giving them a competitive edge and earning their place in the basket.

Founder


Ceremony is an independent brand and packaging studio founded by James Duthie.

James has spent 17+ years designing brands and packaging for food, beverage and consumer product companies while working with leading studios, with work recognised through industry awards.

He now works directly with founders and growing brands to create distinctive brands and packaging systems that compete on shelf.

View James’s portfolio

How We Work: Projects are led by James and supported by a trusted network of collaborators when required. This model keeps the studio agile while bringing in specialist expertise when projects require it.